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How it works

Your perfect charity match, in minutes.

A few questions. Then we do the work.

Find my cause

Simple questions. More relevant recommendations.

We ask only what we need, to really understand what matters most to you. A few thoughtful questions help us recommend causes and charities that genuinely fit.

01

Tell us what matters to you.

A short set of questions using visual cards, simple choices and your own words.

02

Discover causes and charities that fit.

We search the UK charity register and identify organisations aligned to your motivations and preferences.

03

Understand why they're recommended.

Every recommendation includes a clear explanation of why it fits and how your gift could make a difference.

Find my cause

Before we recommend anything, we show you what we've understood.

That way you can see we've listened, correct anything that doesn't feel right, and feel confident in the recommendations that follow.

  • Your mum was diagnosed with dementia earlier this year
  • Supporting her and your family through this matters most to you
  • You want to help people living with dementia today, not just fund research
  • You're open to both UK-wide and local organisations
  • You'd like to give regularly, even a small amount
  • You want to find organisations you wouldn't normally come across
  • Transparency matters — you want to know how your donation is used
  • You're interested in practical, on-the-ground support

What we'll look for

  • ✓Charities that focus on carers and families, not just the person with dementia
  • ✓Practical support available now — not research funding
  • ✓Organisations you wouldn't normally come across
  • ✓Regular giving opportunities so your support is sustained

Recommendations shaped by what you told us.

An example of what your recommendations could look like, each one with a clear reason why it fits.

94

Recommended for families

Dementia Carers Count

Why we selected this

We selected this because supporting the people who care for someone with dementia is at the heart of what you told us.

Why this matches

  • ✓Focuses on unpaid carers and families, not just the person with dementia
  • ✓Free support available now — no waiting list for their courses
  • ✓Regular giving directly sustains their peer support groups

How well it matches

Cause★★★★★95
Beneficiary★★★★★92
Approach★★★★★90
Locality★★★★★78
91

Discover something new

Rare Dementia Support

Why we selected this

A specialist you almost certainly haven’t encountered — exactly the kind of organisation you said you wanted to find.

Why this matches

  • ✓Almost unknown outside specialist circles — fits your brief precisely
  • ✓Free support for families navigating a rarer or less understood diagnosis
  • ✓Independently funded — transparent about how donations are used

How well it matches

Cause★★★★★96
Beneficiary★★★★★85
Approach★★★★★88
Locality★★★★★60
88

Practical & community-based

Dementia Adventure

Why we selected this

Chosen because you want practical support that helps people with dementia live well today.

Why this matches

  • ✓Helps people with dementia stay active, outdoors and socially connected
  • ✓Runs supported breaks for carers too — family wellbeing built in
  • ✓Small enough that your donation has visible, traceable impact

How well it matches

Cause★★★★★88
Beneficiary★★★★★90
Approach★★★★★94
Locality★★★★★82

Limitless choice, narrowed to what matters to you.

There are over 185,000 registered charities in the UK. Your answers help us narrow them to a meaningful few — not because we cut corners, but because we truly listen.

97

Trees for Life

Environment & Conservation

Why this fits you

  • ✓You want to make a lasting, measurable difference — every tree planted is trackable
  • ✓You told us you care about environmental causes with real, visible results on the ground
  • ✓You prefer charities where your individual gift feels meaningful, not lost in overhead

What it enables

£6 plants one native tree in the Scottish Highlands

See full profile→
94

Against Malaria Foundation

Global Health

Why this fits you

  • ✓You said global impact matters — AMF is consistently rated the most cost-effective charity in the world
  • ✓You told us evidence matters — AMF publishes distribution data down to individual village level
  • ✓You said you wanted your gift to go further — £4 protects two people for up to three years

What it enables

£4 buys and delivers one insecticide-treated net, protecting 2 people for up to 3 years

See full profile→
91

Chance UK

Children & Young People

Why this fits you

  • ✓You care about early intervention — this reaches children before problems escalate
  • ✓You told us evidence matters — Chance UK's mentoring model is backed by independent outcome data
  • ✓You asked us to look beyond well-known names — this is exactly the kind of hidden gem we're here to find

What it enables

£30 funds a month of 1-to-1 mentoring sessions for a child at risk

See full profile→
88

Dementia Carers Count

Health & Carers

Why this fits you

  • ✓You highlighted carer wellbeing — this is one of the only charities focused solely on unpaid carers
  • ✓You told us you care about overlooked people — unpaid dementia carers rarely feature in big campaigns
  • ✓You said you wanted your gift to reach people directly — no waiting list, straight to services

What it enables

£25 funds a specialist support call for an unpaid dementia carer

See full profile→
85

Glass Door

Homelessness

Why this fits you

  • ✓You want to support people who need immediate, practical help right now
  • ✓You said outcomes matter — 423 guests moved into permanent housing last year, not just sheltered
  • ✓You mentioned wanting your gift to sit alongside community effort — 860 volunteers make this possible

What it enables

£30 contributes to a night of emergency shelter, a hot meal and casework support

See full profile→
82

Freshfields Animal Rescue

Animal Welfare

Why this fits you

  • ✓You mentioned animal welfare — Freshfields is one of the oldest rescue centres in the UK
  • ✓You said you prefer independent charities over large national bodies — Freshfields has no national funding
  • ✓You told us admin overhead matters — here, donations go straight to animal care

What it enables

£15 microchips a rescued animal ready for rehoming

See full profile→

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