How to choose a charity when you can't decide

Start with something close to your own life, pick one thing you'd like to help with, and find two or three charities doing that work. Check each one on the charity register, then give to the one whose work you can picture most clearly. There are 185,661 registered charities in England and Wales, and about 7 in 10 of them are small, so the right one for you may be one you've never heard of.

By Matt, founder of whotogiveto. Updated . Charity numbers from the register on .

The short version

  1. Start with something close to your own life.
  2. Narrow it down to one thing you'd like to help with.
  3. Look for charities near you doing that work.
  4. Find two or three and read what each one actually does.
  5. Check its entry on the charity register.
  6. Choose how to give: once, monthly, with Gift Aid, or your time.

Lots of people want to give and then stall, because there are so many charities and they all seem worthy. I've been there. I've supported heart charities for 30 years, since an operation saved my life when I was six, and I still find choosing hard when it's something new. These are the steps I use.

1. Start with your own life

The easiest way in is through your own life. Most people come to a charity in one of five ways. Read these and notice which one tugs at you.

  • Something you've been through. An illness, a hard time, or help you got when you needed it. People often give back to the kind of charity that was there for them.
  • Someone you care about. A parent with dementia, a friend who lost a baby, a child with a disability. Giving in their name can mean a lot to them, and to you.
  • Where you live. The food bank in your town, the youth club down the road, the hospice your neighbours talk about. You may see the difference yourself.
  • Something in the news or the world. Homelessness, the climate, animals, people fleeing war. If one keeps coming back to you, that's a good sign.
  • Still no idea. That's fine too. Think about what made you want to give today. That's usually the place to start.

These are the same five ways in that our charity finder starts with. Pick the one that fits and it asks a few short questions, then searches the whole register for you.

2. Pick one thing to help with

"Mental health" or "children" is a big area, with thousands of charities in each. Try to say who you'd like to help and what you'd like to change. "Young people with anxiety who are waiting for help" or "carers looking after someone with dementia at home" will lead you to a handful of charities instead of thousands.

It's fine to care about lots of things. Giving to one or two that matter most is easier to keep up, and you're more likely to hear what your money did.

3. Look close to home

Most charities are small and local, and they're the hardest to find because they can't pay for adverts. About 7 in 10 registered charities have an income under £100,000 a year. For them, a gift of £20 or £50 can pay for a session, a food parcel or a volunteer's travel.

Put in your postcode or town on Charities near me to see how many are based near you and what they do. We also have a page for each of the biggest towns and cities, like charities in Bristol, Leeds and Cardiff.

4. Find two or three and read what they do

Once you have a few names, read what each one says it does. Its own website and its entry on the register both describe its work. Look for the plain, specific things: a weekly group, a helpline, home visits, research into one condition.

Some questions worth asking:

  • Can I picture what my money would pay for?
  • Does it work with the people I'd like to help, in the place I'd like to help?
  • Does it tell me what it's done recently, in a newsletter, a report or on social media?

Running costs come up a lot. Every charity pays for some staff, rent and phones, and that's how the work gets done. A charity's accounts show what it spent and on what, and a small charity will usually answer a friendly email asking what a gift would do.

5. Check it's a registered charity

In England and Wales, a charity with an income over £5,000 a year has to register with the Charity Commission. Search the register of charities by name or charity number. You'll see what the charity does, who its trustees are, and whether its latest accounts are in on time.

If someone asks you for money in the street, on your doorstep or online, look for the charity's name and registered number, and check them on the register before you give. The Fundraising Regulator has more tips for giving safely, and it's where you can go if something about a fundraiser doesn't feel right.

Charities based in Scotland are on the Scottish Charity Register, and those in Northern Ireland on the Northern Ireland register.

6. Decide how you'd like to give

You can give once, or set up a small monthly gift. Monthly gifts help a charity plan ahead, even if they're only a few pounds.

If you pay UK tax, tick the Gift Aid box. The charity can then claim an extra 25p for every £1 you give, at no cost to you.

Money isn't the only way. Most small charities run on volunteers, and an hour a week can matter as much as a donation.

If you'd like a hand

I built whotogiveto for exactly this moment. Answer a few short questions about what matters to you, and we'll search all 185,661 registered charities and show you a few that really fit, with the reasons for each. It's free, we never ask for any contact details, and no charity can pay to appear on your list.

Matt, founder

Questions people ask

Which charity should I give to?

Give to one whose work you can picture and care about, and that's often a small or local one rather than a big name. Start from something close to your own life, pick one thing you'd like to help with, then find two or three charities doing it. There are 185,661 registered charities in England and Wales, so there's almost always one that fits.

I can't decide between two charities. What should I do?

Read what each one says it does, and pick the one where you can picture what your money pays for. If you still can't choose, give to one this year and the other next year, or split it. Both are fine.

Is it better to give to a big charity or a small one?

Both do good work. About 7 in 10 registered charities have an income under £100,000 a year, and for a small charity a gift of £20 or £50 makes a real difference. Big charities can work at a national scale. Choose the one whose work fits what you care about.

What's the best charity to donate to in the UK?

There isn't one best charity for everyone. The best one for you does work you care about, is on the charity register, and tells you plainly what it does. Our free finder searches the whole register for charities that fit you. Find my cause.

How can I check a charity is genuine?

Look it up on the Charity Commission's register using its name or charity number. You'll see what it does, who its trustees are and its latest accounts. Charities in England and Wales with an income over £5,000 a year have to register.

How much of my donation goes to the cause?

It varies. Every charity has some running costs, like staff, rent and phone bills, and those are part of how the work gets done. A charity's accounts on the register show what it spent and on what. A low share of running costs isn't always a good sign on its own.

Sources

How we picked the numbers and how our finder works: How we choose.

whotogiveto is a free, independent guide that helps you find UK charities that fit what matters to you, chosen from all 185,661 charities on the Charity Commission register for England and Wales.